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Converging two hundred billion level industries, the sports knowledge paid platform Crazy Red Single ushers in a 'super opportunity'.

Five years ago, paid knowledge was still a new term in China; five years later, paid knowledge has become part of Chinese people's daily lives.
Since different models of paid knowledge platforms such as 'Dao APP' and 'Zhihu LIVE' emerged in 2016, China has officially entered the era of paid knowledge.
Against the background of the country's increasing emphasis on protecting intellectual property rights, with the continuous development of internet technology, especially the increasing convenience of mobile payment methods, paid knowledge has become something people can easily achieve, and the mindset of 'acquiring knowledge through payment' has gradually become a habit.
The essence of paid knowledge is to package knowledge into products or services, realizing the commercialization of knowledge. According to the iimedia Consulting "2020 China paid knowledge industry operation development and user behavior research analysis report", the scale of China paid knowledge industry reached 39.2 billion yuan in 2020, and is expected to reach 67.5 billion yuan in 2021.
Last year, the outbreak of the new crown epidemic brought new development opportunities to the paid knowledge industry. iimedia data shows that during the epidemic prevention and control period, 63.1% of Chinese users purchased paid knowledge products.
The broad market demand and prospects are driving the continuous development of paid knowledge towards specialization and verticalization, and the commercial realization models are becoming increasingly rich and mature. Currently, China's paid knowledge platforms are mainly divided into vertical platforms and comprehensive platforms, covering various vertical segmented fields.
In the sports sector, the main board listed companyCrazy Sports Group (82.HK)"Crazy Guess", a paid knowledge service platform under its banner, is one of the best. The paid knowledge content of Crazy Guess is centered around top head events such as football, basketball, including the five major European leagues, NBA and other top international leagues, as well as the World Cup, European Cup, Champions League and other events, providing users with abundant event information, match data, audiovisual materials, and live services, while also signing well-known event analysts to provide paid event forecasting insights to users.
After years of development, Crazy Guess has built a strong matrix of content + users + channels + AI big data. It not only provides users with personalized and high-quality content through big data technology and a team of over 300 sports experts but also expands its channel cooperation map to nearly 40 companies, including Migu, Tencent Sports and other well-known traffic platforms, covering more sports lottery and users, achieving content output and joint profit sharing.
Looking back at the 2018 World Cup, it can be considered the turning point battle in the field of sports knowledge payment, and Crazy Guess entered the fast lane of development. With its super performance in 2018, Crazy Guess first became the "Top Ten Paid Knowledge APP of the Year" selected by iimedia Consulting, and then was rated as the "first" in the relevant field in the "2019 China Online Sports Market Annual Comprehensive Analysis" released by iResearch.
After accumulating a large number of users, in addition to continuing to focus on providing high-quality paid content and expanding cooperation channels, Crazy Red Single also begins to focus on product innovation and enhancing user experience, such as adding experts to provide one-on-one paid voice consultations, online Q&A, and a paid room mode where one expert interacts with many users.
Today, knowledge payment is still in the 'golden age', and sports knowledge payment will also usher in rare opportunities. The national 'Fourteenth Five-Year Plan' has set a target of reaching a scale of 5 trillion yuan for the sports industry by 2025. Coupled with the upcoming super sports cycle (National Games, Beijing Winter Olympics, Hangzhou Asian Games, Qatar World Cup, and Chengdu Universiade, etc.), this will undoubtedly stimulate the sports industry to achieve leapfrog development, including sports knowledge payment.
In the long run, in the field of sports event information services at the intersection of the billion-dollar sports and knowledge payment industries, new billion-dollar level products may emerge.
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty. Read more
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