Reproduction of Ruixing? Lu Zhengyao registered the “Funny Noodle” trademark and entered the catering project
August 8, 2021Lu Zhengyao's latest entrepreneurial project “Fun Little Noodles”Officially opened.
The first store in the country is located at No. 16, Financial Street, Jiangbei District, Chongqing. At the same time, the store located on the B1 floor of Fenghuanghui Shopping Center in Beijing also opened on the same day.
AsIf Lu Zhengyao, the former chairman of Lucky Coffee, turned the steering wheel to a restaurant project after experiencing a scandal of financial fraud in his life, can he once again become another rising star of wealth?
Lu Zhengyao is from Fujian.In August 2007, Lu Zhengyao founded Shenzhou Car Rental and began his career as a “capital player”. In just half a year, under 80 million advertising fees, advertisements for Shenzhou Car Rental appeared in major office buildings across the country, and Shenzhou Car Rental grew at a rocket speed to operate in 20 cities across the country.
A year later, Lu Zhengyao also keenly seized the business opportunity of online car-hailing, and packaged all assets of Shenzhou Shuttle to Shenzhou Ucar and listed it on the New Third Board. On the first day of the transaction, the market value of Shenzhou Ucar reached 41.7 billion yuan, making it the star company with the largest market capitalization on the New Third Board.
Lu Zhengyao's business model was summed up as a four-part “finding a track+capital support+scale expansion+rapid monetization”. Like the business model that has emerged from the Shenzhou Auto Series, that is, while financing, insanely subsidizing, using investors' money to frantically burn money. Lu Zhengyao then set his sights on the coffee market. He used his tried and tested tricks to create the crazy expansion of Lucky Coffee.
In May 2019, 18 months after its establishment, Lucky Coffee was listed on the US NASDAQ, setting a new record for companies listed on the Chinese Internet.However, less than a year after the launch, Lucky Coffee's thunderstorm directly affected Lu Zhengyao's Shenzhou empire.
The first store in the country is located at No. 16, Financial Street, Jiangbei District, Chongqing. At the same time, the store located on the B1 floor of Fenghuanghui Shopping Center in Beijing also opened on the same day.
AsIf Lu Zhengyao, the former chairman of Lucky Coffee, turned the steering wheel to a restaurant project after experiencing a scandal of financial fraud in his life, can he once again become another rising star of wealth?
Lu Zhengyao is from Fujian.In August 2007, Lu Zhengyao founded Shenzhou Car Rental and began his career as a “capital player”. In just half a year, under 80 million advertising fees, advertisements for Shenzhou Car Rental appeared in major office buildings across the country, and Shenzhou Car Rental grew at a rocket speed to operate in 20 cities across the country.
A year later, Lu Zhengyao also keenly seized the business opportunity of online car-hailing, and packaged all assets of Shenzhou Shuttle to Shenzhou Ucar and listed it on the New Third Board. On the first day of the transaction, the market value of Shenzhou Ucar reached 41.7 billion yuan, making it the star company with the largest market capitalization on the New Third Board.
Lu Zhengyao's business model was summed up as a four-part “finding a track+capital support+scale expansion+rapid monetization”. Like the business model that has emerged from the Shenzhou Auto Series, that is, while financing, insanely subsidizing, using investors' money to frantically burn money. Lu Zhengyao then set his sights on the coffee market. He used his tried and tested tricks to create the crazy expansion of Lucky Coffee.
In May 2019, 18 months after its establishment, Lucky Coffee was listed on the US NASDAQ, setting a new record for companies listed on the Chinese Internet.However, less than a year after the launch, Lucky Coffee's thunderstorm directly affected Lu Zhengyao's Shenzhou empire.
In July 2020, Lu Zhengyao was eliminated from Lucky. In December 2020, Shenzhou Car Rental was successfully sold. Lu Zhengyao officially broke away from Shenzhou Car Rental. Until now, the privatization and delisting has been completed, and Shenzhou Car Rental has sadly left the capital market.
Currently, among the three listed companies that make Lu Zhengyao proud, Lucky Coffee and Shenzhou Car Rental no longer belong to Lu Zhengyao. The only Shenzhou Ucar left in his hands has also stopped listing, and the three buildings have almost collapsed.
However, Lu Zhengyao did not seem to be depressed because of this, and is trying to make a comeback.
Recently, “Funny Noodle” stores have quietly opened in places such as Wangjing, Xiaoying, and Chaoyangmen in Beijing.
The founder of the “Qu Xiaomian” restaurant brand is Lu Zhengyao. Qu Xiaomian belongs to Chizian Technology (Beijing) Co., Ltd., which was founded in August 2020 with a registered capital of 10 million yuan. The legal representative is Wang Hailong, and the majority shareholder is Zhang Ying.
According to the official announcement, Tongjian Technology is a multi-category, multi-brand catering group company driven by advanced technology and committed to informatization, standardization and innovation in all aspects of the catering industry.
According to the official announcement, Tongjian Technology is a multi-category, multi-brand catering group company driven by advanced technology and committed to informatization, standardization and innovation in all aspects of the catering industry.
According to media reports, Lu Zhengyao's current strategy is to open 500 stores across the country, start with “Funny Noodles,” absorb other snack brands into a food city in the future, and eventually present it in the form of an online app, similar to Lucky's style of play. Based on how fast Lucky's stores are opening, it is estimated that Quxiao noodles and the like will start operating in many cities.
On May 27th of this year,Tongjiao Technology (Beijing) Co., Ltd. has also applied for a related brand trademark. However, the trademarks are currently still in the trademark application stage, and Company Bao Xiaobian found that the 2019 “Fun Xiaomian” trademark was successfully applied for by a Hong Kong company in 2020.
What if the trademark has been squandered?
“A trademark squatting is as fierce as a tiger; if you don't register it again, you have to eat dirt.”Internet bosses Ma Yun and Lei Jun have taken the lead in protecting intellectual property rights. They have taken comprehensive measures, leaving no chance for those with ulterior motives to “grab famous brands.”
Ma Yun founded the “Ali Family,” Lei Jun served the “Rice Meal,” and Lei Jun even registered his name as a trademark. Although the style of painting is clear and the mind is wide open, the effectiveness of rights protection is impressive. It not only effectively prevents others from using their brand awareness, but also avoids a series of negative effects caused by copycat. On the other hand, registering so many trademarks is also an enterprise development strategy.
What should I do if my trademark has been squandered?
What should I do if my trademark has been squandered?
1. The trademark is monitored in real time during the examination stage, and an objection is filed as soon as it enters the preliminary examination notice
If your trademark has been squandered by someone else and the plagiarizer's application has not been approved, you can remedy it by filing an objection.
Section 30 of the Trademark Law. For trademarks that have been initially approved,Within 3 months from the date of announcement, anyone can file an objection. If there is no objection at the end of the notice period, registration will be approved, a trademark registration certificate will be issued, and an announcement will be made. Article 31 of the Trademark Law states that an application for trademark registration shall not damage the existing prior rights of others, nor shall it be possible to preemptively register a trademark that has already been used by another person and has a certain influence by improper means.
2. When the squandered trademark is approved for registration, a dispute may be filed with the Trademark Review and Review Committee to withdraw the squatted trademark
If a trademark that has been squandered has been approved for registration after a three-month notice period, the Trademark Review Committee of the State Administration for Industry and Commerce can be requested to declare the registered trademark invalid in accordance with the Trademark Law.
Within 5 years from the date of trademark registration, the prior right holder or interested party may request the Trademark Review and Adjudication Board to declare the registered trademark invalid. Well-known trademark owners are not subject to a five-year time limit for maliciously registered trademarks.
After the trademark was squanderedDefending rights is difficult, the cost is high, the cycle is long, and there are many uncertaintiesIt makes trademark rights protection even more difficult. After being infringed, many companies had to abandon their unregistered trademarks and then redesign new registered trademarks. Not to mention that they have suffered huge financial losses, this has also intensified the trademark squatting culture to a certain extent.
If rightTrademark registration、Transfer of trademarksOr rightAny other intellectual property issues, Company Bao can discuss it with you. The company Baozhisan has been focusing on intellectual property services for many years and has rich experience. It has built a large-scale service platform only to ensure customer safety.
If rightTrademark registration、Transfer of trademarksOr rightAny other intellectual property issues, Company Bao can discuss it with you. The company Baozhisan has been focusing on intellectual property services for many years and has rich experience. It has built a large-scale service platform only to ensure customer safety.
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.
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