Yi Heng Health boosts Douyin live streaming to create excellent marketing results

Douyin e-commerce, which is linked by interest, became one of the biggest influencers this year. Yi Heng Health (stock code: MOHO) fully promoted Douyin live streaming in 2021, creating excellent marketing results.

At this year's 618 Douyin “Good Things Festival”, Yi Heng Health participated fully, and many categories became popular. With 10 years of deep cultivation of big health content, on the one hand, Yi Heng Health has built its own anchor team to continuously output high-quality personal health information content to meet the various needs of current Chinese people to strengthen health knowledge and improve self-health protection after the epidemic; on the other hand, it has joined hands with Douyin TOP10 celebrities and TOP1000 experts to draw on the strong fan base of celebrities and talents to attract many young consumers through health information science promotion and domestic and foreign quality health brands to continuously increase user conversion rates.

Yiheng Health not only has a professional and mature anchor team on Health Live, but also has a complete supply chain covering various categories such as health products, mother and child food, health care equipment, etc. This further satisfies the needs of Chinese people to upgrade their health consumption, so that people can order and share Yi Heng Health's high-quality health products with one click.

With online operation capabilities and content production capabilities, Yi Heng Health uses the Douyin traffic portal to transform consumers attracted by live streaming into deep users of “personalized recommended shopping” with more interactive and close live streaming consumption scenarios, making product cultivation more vivid and interesting, and lowering consumers' decision-making threshold; thus creating a private traffic pool.

In addition to continuously receiving excellent marketing results, Yi Heng Health also quickly seizes users' mentality through Douyin live broadcasts to achieve a win-win situation for brands, users, celebrities, and platforms. Next, Yi Heng Health will provide more partner brands with creative new gameplay and new marketing methods for Douyin live streaming, and will also help brands seize new opportunities for interested live streaming and successfully enter the market through a series of measures and support policies. Through Yiheng Health's refined flow heating capabilities, it further enhances the online sales and user retention of cooperating domestic and foreign brands.

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