World Intellectual Property Day short video infringement became the focus, and Fubo Group set sail for the wave of genuine film and television

Caihua News | April 26, 2021

April 26 is the 21st World Intellectual Property Day.

On this year's World Intellectual Property Day, the focus issue receiving the most attention in China is undoubtedly the infringement of short video content, which has recently gone viral.

On April 9, 15 associations, including the China Television Art Exchange Association and the China TV Drama Production Industry Association, together with 5 video platforms including iQiyi, Tencent Video, Youku, Mango TV, and Migu Video, and 53 film and television companies, including Noon Sunshine, Huace Film and Television, Ning Meng Film and Television, and Ciwen Media, jointly issued a “Joint Statement on Film and Television Copyright Protection”, calling for public account producers and operators to edit, cut, transport, and distribute the content of film and television productions without authorization to launch centralized and necessary legal rights protection actions.

On April 23, more than 500 artists, including Dileba, Xiao Zhan, Wang Kai, and Zhao Liying, and more than 70 film and television media organizations issued a joint proposal to issue specific rights protection action suggestions and guidelines on online short video infringement on the eve of World Intellectual Property Day to encourage short video platforms to actively participate in copyright content compliance management.

The film and television industry collectively spoke out against short video infringement twice in January, which shows the urgency for practitioners to reverse and change the current situation of short video content infringement.

Long video content manufacturers and operators (film and television companies and video platforms) want to change the current phenomenon of short video content infringement and are deeply involved in copyright protection and content monetization for 15 years $VOBILE GROUP (03738.HK)$ It brings significant development opportunities.

On the 426th World Intellectual Property Day this year, Fubo Group and $Guangdong South New Media (300770.SZ)$ Joint announcement of strategic cooperation in Guangzhou. According to reports, Xinmedia Co., Ltd. is an enterprise under Guangdong Radio and Television. It is mainly engaged in video platform operation. It has a complete video industry chain, and provides services such as content integration, audio and video on-demand broadcasting, other interactive applications, and value-added services.

Fubo Group said at the joint press conference that the film and television media industry is currently ushering in a new round of changes, and the digitization of cultural content and the internetization of media have spawned a new business format. Fubo Group will join hands with Xinmedia Co., Ltd. to cooperate deeply in various fields such as the introduction of audio and video copyright content, copyright protection and trading, to create a new ecosystem for sharing copyright values.

The strategic cooperation between Fubo Group and Xinmedia Co., Ltd. shows that in the current context where copyright protection in the film and television industry is becoming more urgent, “Fubo Group” is becoming the first choice for cooperation between more film and television content producers and short video platforms in the content copyright value sharing ecosystem.

Previously, Fubo Group had established copyright protection and trading business cooperation with Huashu Media Network Co., Ltd., Ant Technology Group Co., Ltd., Guangdong Advertising Group Co., Ltd., and Tianyi Video.

Furthermore, cooperation between Fubo Group and Ant Technology Group has recently made new progress. According to reports, based on Ant Group's technology brand AntChain (which integrates blockchain and other technologies to provide digital economy transaction solutions), the two parties integrate film and television genes, semantic search, IoT, blockchain and other technologies to jointly develop communication monitoring and other services for video content copyright to efficiently identify infringements, including whole films, clips, music, etc., and provide full-process services from registration to rights protection, so that creators can more effectively use technical means to protect their legitimate rights and interests in the event of infringement. Fubo Group joined hands with AntChain Technology to escort Chinese video IP overseas, ensure that more outstanding works receive equal commercial benefits, and promote copyright protection and trading services for Chinese digital content overseas.

In view of the 21st World Intellectual Property Day, the urgent demand for copyright protection put forward by content producers in the film and television industry, and the company's recent broad layout on the copyright protection and content monetization side, the “ready” Fubo Group will fully enjoy the benefits brought by the changes in copyright protection in the film and television industry.

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