Who did he learn to change his name to Gaotu. Chen Xiangdong said, “The greatest compound benefit in life is concentration”

On April 22, the online education company and WhoLearn held a press conference at the Beijing National Convention Center to announce that the company will be uniformly renamed “Gaotu Group” from now on. After the company changed its name, the original K12 business remained the same; it was still “Gaotu Classroom”. The original name of the adult business was changed to “Gaotu College”. At the same time, Gaotu Group also launched a brand new “Gaotu Singularity Research Institute”.

“Famous teachers and apprentices, choose high paths for online courses.” At present, Gaotu Group has grown into a science and technology education company with both educational genes and technology-driven power. Adhering to the mission of “technology makes education better”, it continues to develop and iterate online live streaming large class products around “big class lectures, small class service, and personalized experience” through the combination of big data, artificial intelligence and online education, making learning more efficient and convenient, and promoting education progress and education inclusion.

This time the company will”As a unified corporate brand, “Gaotu” will focus more on serving students' full-cycle online learning needs in the future.

Gaotu Group's predecessor, “Who to Learn with”, was founded by Chen Xiangdong in June 2014. The team members are mainly composed of core technical leaders from famous education and training institutions such as New Oriental and Internet companies such as Baidu and Ali. In June 2017, the K12 brand “Gaotu Classroom” was established. In August, the company “Live Online Large Class” and achieved a monthly profit in September. On June 6, 2019, the company successfully listed on the New York Stock Exchange under the brand name “Who to Learn from”, becoming the first K12 online education company listed in the US in China.

Currently, Gaotu Group's products mainly include Gaotu Classroom and Gaotu College, which cover all subjects in elementary school, middle school and high school, as well as courses such as adult postgraduate studies, language training, and vocational qualification training, providing users with a full cycle of learning services.

Founder Chen Xiangdong: “Focus” three times, continuously reinvent yourself and define yourself

At the press conference, Chen Xiangdong delivered a keynote speech.Review my journey since I started my business and the development process of continuing to focus deeply on the company's business. Chen Xiangdong said,Online education allows quality education resources to reach more students through the power of technology and the Internet, and is an important force in promoting the balanced development of education.

Chen Xiangdong summed up the company's “focus” three times. Today, in April 2021, we announced that the name of the product was changed to Gaotu University. Let's take a look at the entrepreneurial story with whom we learned and discovered that we really stumbled along the way. We experienced three major focuses. The first time we did 5 TOB businesses and 1 TOC business, we fully focused on live streaming the class online. The second focus was on who we learned about the K12 business and Gaotu Classroom's K12 business, focusing on the brand that carries our K12 business in Gaotu Classroom. The third major focus is today, in the face of our announcement to all of our friends, that is, the names of all of our brands are focused on the two characters Gaotu...

In June 2017, Gaotu Classroom achieved continuous rapid growth, and the company began to fully “broadcast large classes online”. Under this model, an excellent lecturer can teach thousands of students at the same time, generating strong economies of scale, so the company achieved rapid development. In September 2020, the company fully merged its K12 business into the “Gaotu Classroom” brand. This is the company's quick response in the face of rapid changes and fierce competition in the industry, which can achieve the advantage of effectively concentrating resources and comprehensively improving operational efficiency.

In April 2021, the company decided to focus all online education brands on “Gaotu” and completed the company's name change. In response, Chen Xiangdong said, “In the three focuses, let's take a look at how the name Gaotu Classroom came from. Frankly speaking, the incubation of Gaotu Classroom was in 2016. Frankly speaking, in 2016, it was because I believed that in July 2017, a good growth code was found, and then four teams made breakthroughs in four sectors at the same time. There were elementary schools, middle schools, preschool, and product technology teams. We fully integrated it into Gaotu Classroom and formed a new Gaotu Classroom.”

Chen Xiangdong said, “At the time of our business, we were divided into two major businesses. One was Gaotu College, which faced the K12 business, and the other was Gaotu College, which faced non-K12 businesses. What we wanted was that we could provide students with personalized learning solutions. Through multiple scenarios across all subjects, through classes with famous teachers, through accurate small cooking classes, and one-on-one coaching, we helped a person grow into a more comprehensive person. In a sense, we hope we can once again define online live streaming of large classes.”

Gaotu College realizes the development of education in the era of lifelong learning

Qi Xiuping, vice president of Gaotu Group, gave a detailed introduction to the new “Gaotu Academy” at the press conference.Qi Xiuping explained that the new “Gaotu College” aims to become an “online education platform that provides adult learners with iterative professional knowledge and career value enhancement,” and becomes a “charging station” for lifelong learning.

According to reports, the current demand for adult education is showing a blowout. Taking postgraduate studies as an example, the number of postgraduate students reached 3.4 million in 2020, an increase of nearly 9 times compared to ten years ago. According to Gaotu College's internal data, the number of active postgraduate students exceeds the proportion of current students. This means that many young people are increasingly anxious and stressed in the workplace and are starting to work hard to improve their competitiveness.

Currently, Gaotu College has a number of online courses in the fields of language training, financial education, public service examinations, business management, study abroad, learning improvement, etc., and has a “full-link professional curriculum system”, “exclusive consultant+gold medal planning, dual teacher support”, and a “five-in-one course model to accompany students throughout the process”to provide students with a personalized, interactive, and intelligent online learning experience.

Gaotu College brings together first-line teacher resources in the industry. For example, Li Xu, Tang Jing, and Song Chen in postgraduate training, Geng Jianchao, and Song Weigang in the English language training field are all senior teachers loved by students.

In addition, Gaotu University has established three major operating centers in Beijing, Nanjing, and Hangzhou. Each center will make concerted efforts to comprehensively accelerate talent introduction and team building, and work together to make Gaotu University the number one brand for adult online education in the country.

Gaodu Classroom once again defines K12 online education, explore a new track of “localized online courses”

At the press conference, GaoLiu Wei, general manager of Tu Classroom, announced that Gaotu Classroom will launch a new next-generation online education product and begin exploring a new “local online school” circuit to continuously improve online education products, teaching and services.

According to Liu Wei, Gaotu Classroom's “local online school” will achieve “localized products,” “localized enrollment,” “localized teaching,” and “localized services.” Localized online courses will promote the localized development of outstanding teachers across the country, as well as the localized training of outstanding graduates from Qingbei. Local online classes will also continuously adapt to local teaching policies, adapt to local teaching difficulties, use local textbooks, and synchronize the teaching progress of local primary and secondary schools.

For localized enrollment, Gaotu Classroom will set up three teams, namely the “Localized Content Operation Team”, the “Localized Market Operation Team”, and the “Localized Private Domain Operation Team”. The three teams cooperate with each other to continuously interact with customers in an online manner, provide targeted content to customers, and form a small closed loop of localized enrollment.

Liu Wei explained that local online courses in Gaotu Classroom will begin with middle and high school courses, and will be implemented in places such as Jiangsu, Zhejiang, Guangdong, Shandong, Henan, Shaanxi, Shanxi, and Beijing.

At present, Gaotu Classroom has established 14 urban operation centers in cities across the country to comprehensively recruit high-quality local talents for various positions and outstanding graduates from local colleges and universities, making preparations for the effective localization of K12 online tutoring.

Previously, Gaotu Classroom used the “Famous Teacher Lecture+Double Teacher Counseling” online live streaming dual teacher model. Each subject course was equipped with an excellent lecturer, and tutors were also provided to provide students with comprehensive online learning services before and after the course according to the number of students. Currently, Gaotu Classroom brings together outstanding online lecturers in primary and secondary school subjects in the industry, such as Sam Bao ShuoyuTeachers such as Wang Bing, Guo Zhiqiang, Fu Li, Hu Tao, Li Jun, and Gao Mingjing all graduated from famous schools at home and abroad, have coached at first-tier schools or well-known institutions, and have many years of online teaching experience.

In 2017, Gaodu Classroom was the first in the industry to launch the “Live Online Big Class” circuit, and was the first to achieve monthly profits. Afterwards, Gaotu Group fully livestreamed major classes online, achieved rapid growth in performance, and ultimately promoted the company's successful listing. After 4 years, Gaotu Classroom once again led the development of the K12 online education industry and took the lead in exploring a new “local online school” circuit.

New technology creates “new education”, and Gaotu Group launches “Gaotu Singularity Research Institute”

Finally, Jiang Song, chief scientist of Gaotu Group, announced the launch of the new “Gaotu Singularity Research Institute”, which will use “new technology” to create “new education” and redefine the three major scenarios of teaching scenarios, teaching content, and teaching services.

In the industrial Internet age, technology is transforming traditional industries one by one. Since the advent of the mobile internet era, new technologies have continued to emerge, 5G, AR, VR, human brain science, etc. have developed rapidly, and industries such as media, e-commerce, travel, and catering have been continuously redefined. As an ancient industry, education will eventually become a “new education” under the influence of new technology.

In terms of new technology, Gaotu Classroom Singularity College released three major AI strategies: “Singularity Classroom,” “Singularity Textbook,” and “Singularity Counseling.” Among them, “Singularity Classroom” will achieve “5G ultra-low latency, ultra-high availability, and perfect real-time interaction in online classrooms”, “AR and VR immersive teaching experiences to achieve immersive experience” and “human brain science to achieve real-time massive and in-depth data feedback, and excellent teaching skills”.

“Singularity Textbook” includes a “creative platform”, “collaboration platform”, and “iterative platform” to create a content ecosystem similar to the Internet. The creative platform is based on knowledge maps, natural language processing, and computational visual technology to provide various teaching content such as handouts, courseware, and test papers; the collaborative platform uses collaborative office technology to create a co-creation mechanism between teaching, research, teachers, and design to achieve continuous iteration and optimization of teaching content; the iterative platform relies on big data and artificial intelligence to collect real feedback data from students inside and outside the classroom to continuously iterate and optimize teaching content.

“Singularity Counseling” realizes supply chain transformation similar to the Internet through teacher training, supervision, and communication, etc., to train high-quality tutors, create a “continuing education school” for online education, achieve real-time feedback on counseling services, ensure the level of teaching services, improve service quality, and reduce ineffective interruptions.

As a “science and technology education group”, Gaotu Group is committed to using “technology to make education better”, using technology to empower education, and empower teachers and students to “engage” in online teaching and learning, thereby “stimulating interest, cultivating habits, and shaping personality”, giving students a good online learning experience, and effectively improving the effectiveness and efficiency of online learning.

92K Views