[Company News] Huanxi Media enters the online video “LeTV Super TV” terminal to reach 55 million users

Huanxi Media Group (stock code: 1003), a rapidly growing film and television company in China, was pleased to announce on March 12 that it has reached a strategic cooperation agreement with Tianjin Zhirong Innovation Technology Development Co., Ltd. (“Zhirong Innovation”) to develop in-depth cooperation on the online video business and enter the “LeTV Super TV” terminal under its brand. The main contents of the cooperation are as follows:

1. On the “LeTV Super TV” terminal, launch and recommend “Happy Premiere” blockbuster content and selected films in the form of special zones;

2. “Happy Premiere” membership benefits are added to the “Super Family Membership” system products of “LeTV Super TV”; and

3. Both parties will share all revenue generated from the partnership.

According to public information, “LeTV Super TV” under Zhirong Innovation currently has about 18 million active terminals, covering 55 million users. The cooperation will cover all “LeTV Super TV” terminals. This collaboration with “LeTV Super TV” under Zhirong Innovation is directly added to its “Super Family Membership” system product to promote “Happy Premiere” high-quality film and television content to a wider audience. I believe it will lead to a significant increase in the number of users of the “Happy Premiere” app.

Previously, the “Happy Premiere” app had covered most domestic large screen end users through cooperation with mainstream large screen end channels in the domestic market such as Huawei Video, Xiaomi Video, Mango TV, Hisense TV, Skyworth TV, TCL TV, and Jimi projectors.

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