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Edway Sports signed a strategic cooperation agreement with Jiushi Tournament

In February 2021, Edway Sports officially signed an agreement with Jiushi Tournament to establish a strategic partnership. The two sides will consolidate, promote and broaden the brand value and sports market of existing international events; enrich the sporting event experience, jointly build their own sports event IP; expand the pan-sports culture industry and establish extensive and in-depth close cooperation.

Zhou Qi, general manager of Ed Wei Xuan Sports, and Huang Ming, general manager of Jiushi Tournament
Previously, both sides had many years of successful experience and rich resources in the fields of sporting events, marketing and sports marketing. As an international professional team with comprehensive service capabilities for full-process event management and rich experience in running events, Jiushi Tournament has successfully operated many top international events such as the F1 China Grand Prix, the Shanghai ATP1000 Tennis Masters, the Shanghai World Equestrian Championships, the IAAF Diamond League, and the World Snooker Shanghai Masters. This cooperation will give full play to its experience in sports event operations and its ability to efficiently allocate event resources. As a leader in the field of experience marketing in the middle and high-end brand market in Greater China, Edway Sports will highlight its development philosophy and advantages in international sports IP marketing, market operation management, and brand promotion in collaborative sports IP development.

With this strong partnership, the two sides will closely follow the national sports industry strategic plan, steadily promote cooperation between the two sides in hosting sporting events and the integration of industry resources, and jointly build their own sports event IP to attract more markets and audiences, create the superposition effect of “one plus one is greater than two”, and promote a long-term cooperation model of resource sharing, mutual benefit and win-win situation.

In February 2021, Edway Sports officially signed an agreement with Jiushi Tournament to establish a strategic partnership. The two sides will consolidate, promote and broaden the brand value and sports market of existing international events; enrich the sporting event experience, jointly build their own sports event IP; expand the pan-sports culture industry and establish extensive and in-depth close cooperation. Previously, both sides had many years of successful experience and rich resources in the fields of sporting events, marketing and sports marketing. As an international professional team with comprehensive service capabilities for full-process event management and rich experience in running events, Jiushi Tournament has successfully operated many top international events such as the F1 China Grand Prix, the Shanghai ATP1000 Tennis Masters, the Shanghai World Equestrian Championships, the IAAF Diamond League, and the World Snooker Shanghai Masters. This cooperation will give full play to its experience in sports event operations and its ability to efficiently allocate event resources. As a leader in the field of experience marketing in the middle and high-end brand market in Greater China, Edway Sports will highlight its development philosophy and advantages in international sports IP marketing, market operation management, and brand promotion in collaborative sports IP development. With this strong partnership, the two sides will closely follow the national sports industry strategic plan, steadily promote cooperation between the two sides in hosting sporting events and the integration of industry resources, and jointly build their own sports event IP to attract more markets and audiences, create the superposition effect of “one plus one is greater than two”, and promote a long-term cooperation model of resource sharing, mutual benefit and win-win situation. ...
About the Jiuji tournament

Shanghai Jiushi Sports Event Operation and Management Co., Ltd. is a wholly-owned subsidiary of Shanghai Jiushi Sports Industry Development (Group) Co., Ltd., and has hosting and commercial rights for top international events such as the F1 China Grand Prix, the Shanghai ATP1000 Tennis Masters, the IAAF Diamond League, and the World Snooker Shanghai Masters, and has built the “Jiushi Event” brand through years of operation, which is highly well-known in the sports industry. The company has rich resources and a mature professional team in government PR, competition operation, product planning, marketing, commercial development, customer service, media communication, etc.
In February 2021, Edway Sports officially signed an agreement with Jiushi Tournament to establish a strategic partnership. The two sides will consolidate, promote and broaden the brand value and sports market of existing international events; enrich the sporting event experience, jointly build their own sports event IP; expand the pan-sports culture industry and establish extensive and in-depth close cooperation. Previously, both sides had many years of successful experience and rich resources in the fields of sporting events, marketing and sports marketing. As an international professional team with comprehensive service capabilities for full-process event management and rich experience in running events, Jiushi Tournament has successfully operated many top international events such as the F1 China Grand Prix, the Shanghai ATP1000 Tennis Masters, the Shanghai World Equestrian Championships, the IAAF Diamond League, and the World Snooker Shanghai Masters. This cooperation will give full play to its experience in sports event operations and its ability to efficiently allocate event resources. As a leader in the field of experience marketing in the middle and high-end brand market in Greater China, Edway Sports will highlight its development philosophy and advantages in international sports IP marketing, market operation management, and brand promotion in collaborative sports IP development. With this strong partnership, the two sides will closely follow the national sports industry strategic plan, steadily promote cooperation between the two sides in hosting sporting events and the integration of industry resources, and jointly build their own sports event IP to attract more markets and audiences, create the superposition effect of “one plus one is greater than two”, and promote a long-term cooperation model of resource sharing, mutual benefit and win-win situation. ...
In February 2021, Edway Sports officially signed an agreement with Jiushi Tournament to establish a strategic partnership. The two sides will consolidate, promote and broaden the brand value and sports market of existing international events; enrich the sporting event experience, jointly build their own sports event IP; expand the pan-sports culture industry and establish extensive and in-depth close cooperation. Previously, both sides had many years of successful experience and rich resources in the fields of sporting events, marketing and sports marketing. As an international professional team with comprehensive service capabilities for full-process event management and rich experience in running events, Jiushi Tournament has successfully operated many top international events such as the F1 China Grand Prix, the Shanghai ATP1000 Tennis Masters, the Shanghai World Equestrian Championships, the IAAF Diamond League, and the World Snooker Shanghai Masters. This cooperation will give full play to its experience in sports event operations and its ability to efficiently allocate event resources. As a leader in the field of experience marketing in the middle and high-end brand market in Greater China, Edway Sports will highlight its development philosophy and advantages in international sports IP marketing, market operation management, and brand promotion in collaborative sports IP development. With this strong partnership, the two sides will closely follow the national sports industry strategic plan, steadily promote cooperation between the two sides in hosting sporting events and the integration of industry resources, and jointly build their own sports event IP to attract more markets and audiences, create the superposition effect of “one plus one is greater than two”, and promote a long-term cooperation model of resource sharing, mutual benefit and win-win situation. ...
In February 2021, Edway Sports officially signed an agreement with Jiushi Tournament to establish a strategic partnership. The two sides will consolidate, promote and broaden the brand value and sports market of existing international events; enrich the sporting event experience, jointly build their own sports event IP; expand the pan-sports culture industry and establish extensive and in-depth close cooperation. Previously, both sides had many years of successful experience and rich resources in the fields of sporting events, marketing and sports marketing. As an international professional team with comprehensive service capabilities for full-process event management and rich experience in running events, Jiushi Tournament has successfully operated many top international events such as the F1 China Grand Prix, the Shanghai ATP1000 Tennis Masters, the Shanghai World Equestrian Championships, the IAAF Diamond League, and the World Snooker Shanghai Masters. This cooperation will give full play to its experience in sports event operations and its ability to efficiently allocate event resources. As a leader in the field of experience marketing in the middle and high-end brand market in Greater China, Edway Sports will highlight its development philosophy and advantages in international sports IP marketing, market operation management, and brand promotion in collaborative sports IP development. With this strong partnership, the two sides will closely follow the national sports industry strategic plan, steadily promote cooperation between the two sides in hosting sporting events and the integration of industry resources, and jointly build their own sports event IP to attract more markets and audiences, create the superposition effect of “one plus one is greater than two”, and promote a long-term cooperation model of resource sharing, mutual benefit and win-win situation. ...
About Edwin Sports
As a leader in integrated marketing strategies in the Greater China market, Edwin has rich experience in large-scale event project management, cutting-edge digital marketing technology, and global media and social networking resources. Adhering to the concept of cultivating the IP of top international sporting events, Edwin introduced the unique cycling culture of the Century-old Tour de France to China, and has successfully hosted many professional Tour de France and Tour de France Challenge events, bringing a full range of racing experiences to domestic consumers in the field of cycling. At the same time, Edwin Xuan, as the exclusive Chinese partner of La Liga League League, has custom-built the LaLiga Club (LaLiga Club) high-end soccer experience platform for Chinese fans to further promote a cross-boundary lifestyle of sports, fashion and mutual entertainment. Not long ago, Edwin Sports and the FISE World Extreme Sports Tour reached a long-term strategic partnership to bring a unique new experience to Chinese extreme sports enthusiasts. In addition, Edwin Sports also has extensive experience in the overall planning and operation of sports-related brands and venue operations, and has cooperated with many local governments to launch events and derivative cultural tourism services and products related to brand events, and is responsible for overall medium- to long-term planning and management.
In February 2021, Edway Sports officially signed an agreement with Jiushi Tournament to establish a strategic partnership. The two sides will consolidate, promote and broaden the brand value and sports market of existing international events; enrich the sporting event experience, jointly build their own sports event IP; expand the pan-sports culture industry and establish extensive and in-depth close cooperation. Previously, both sides had many years of successful experience and rich resources in the fields of sporting events, marketing and sports marketing. As an international professional team with comprehensive service capabilities for full-process event management and rich experience in running events, Jiushi Tournament has successfully operated many top international events such as the F1 China Grand Prix, the Shanghai ATP1000 Tennis Masters, the Shanghai World Equestrian Championships, the IAAF Diamond League, and the World Snooker Shanghai Masters. This cooperation will give full play to its experience in sports event operations and its ability to efficiently allocate event resources. As a leader in the field of experience marketing in the middle and high-end brand market in Greater China, Edway Sports will highlight its development philosophy and advantages in international sports IP marketing, market operation management, and brand promotion in collaborative sports IP development. With this strong partnership, the two sides will closely follow the national sports industry strategic plan, steadily promote cooperation between the two sides in hosting sporting events and the integration of industry resources, and jointly build their own sports event IP to attract more markets and audiences, create the superposition effect of “one plus one is greater than two”, and promote a long-term cooperation model of resource sharing, mutual benefit and win-win situation. ...
In February 2021, Edway Sports officially signed an agreement with Jiushi Tournament to establish a strategic partnership. The two sides will consolidate, promote and broaden the brand value and sports market of existing international events; enrich the sporting event experience, jointly build their own sports event IP; expand the pan-sports culture industry and establish extensive and in-depth close cooperation. Previously, both sides had many years of successful experience and rich resources in the fields of sporting events, marketing and sports marketing. As an international professional team with comprehensive service capabilities for full-process event management and rich experience in running events, Jiushi Tournament has successfully operated many top international events such as the F1 China Grand Prix, the Shanghai ATP1000 Tennis Masters, the Shanghai World Equestrian Championships, the IAAF Diamond League, and the World Snooker Shanghai Masters. This cooperation will give full play to its experience in sports event operations and its ability to efficiently allocate event resources. As a leader in the field of experience marketing in the middle and high-end brand market in Greater China, Edway Sports will highlight its development philosophy and advantages in international sports IP marketing, market operation management, and brand promotion in collaborative sports IP development. With this strong partnership, the two sides will closely follow the national sports industry strategic plan, steadily promote cooperation between the two sides in hosting sporting events and the integration of industry resources, and jointly build their own sports event IP to attract more markets and audiences, create the superposition effect of “one plus one is greater than two”, and promote a long-term cooperation model of resource sharing, mutual benefit and win-win situation. ...
In February 2021, Edway Sports officially signed an agreement with Jiushi Tournament to establish a strategic partnership. The two sides will consolidate, promote and broaden the brand value and sports market of existing international events; enrich the sporting event experience, jointly build their own sports event IP; expand the pan-sports culture industry and establish extensive and in-depth close cooperation. Previously, both sides had many years of successful experience and rich resources in the fields of sporting events, marketing and sports marketing. As an international professional team with comprehensive service capabilities for full-process event management and rich experience in running events, Jiushi Tournament has successfully operated many top international events such as the F1 China Grand Prix, the Shanghai ATP1000 Tennis Masters, the Shanghai World Equestrian Championships, the IAAF Diamond League, and the World Snooker Shanghai Masters. This cooperation will give full play to its experience in sports event operations and its ability to efficiently allocate event resources. As a leader in the field of experience marketing in the middle and high-end brand market in Greater China, Edway Sports will highlight its development philosophy and advantages in international sports IP marketing, market operation management, and brand promotion in collaborative sports IP development. With this strong partnership, the two sides will closely follow the national sports industry strategic plan, steadily promote cooperation between the two sides in hosting sporting events and the integration of industry resources, and jointly build their own sports event IP to attract more markets and audiences, create the superposition effect of “one plus one is greater than two”, and promote a long-term cooperation model of resource sharing, mutual benefit and win-win situation. ...
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