On January 21st, the 15th Golden Ray Marketing Award was officially announced, and the award ceremony was held online in a grand manner.
As an authoritative award in the marketing industry, the Golden Ray Marketing Award has been successfully held since 2006, with this year marking the 15th edition. The award was initiated and established by the xinjingji field authoritative research institution iResearch, specially designed for the marketing field. It is judged through multiple rounds of evaluation by top marketing experts in the industry, aimed at encouraging platforms and outstanding contribution companies in the xinjingji marketing field, discovering outstanding cases in the marketing field, exploring better creative performance, and empowering business decisions.

Over the past fifteen years, with an open and inclusive attitude, the Golden Ray Marketing Award has continuously explored new trends in the industry, insights into industry changes, and the exploration of communication trends. The award is not just a summarization and commendation, but also provides insights into the future. In 2020, the Golden Ray Marketing Award Committee received over 600 entries from 380 marketing communication agencies, advertising agencies, brand advertisers, and media institutions, an increase of 16% compared to the previous year. There were a total of 550 case submissions and 53 platform submissions, both showing a growth in numbers compared to the previous edition. To ensure the professionalism of the awards, this year's online judging panel consists of 35 senior experts from brand owners, media institutions, marketing communication agencies, third-party data institutions, advertising agencies, academia, and more. Bringing together the top talents in the industry to select the elite awards of the industry.

After nearly three months of evaluation, through the layers of screening by expert judges, many shining peers were selected. Apart from the marketing awards, they have achieved outstanding results in marketing models, marketing methodologies, and solutions, driving the transformation and upgrading of the industry's marketing. This year, the "2020 Golden Ray Marketing Award Network Marketing Annual Person of the Year List" was also selected.And Dong Hui, CEO of Bright Future, was on this list.

Founded in 2015 under the leadership of the founder Dong Hui, Bright Future is committed to becoming an expert in one-stop short video marketing solutions! Successfully listed this year, we firmly believe that Bright Future's success today is inseparable from our grasp of industry trends, whether it's capturing information flow advertising or short videos; secondly, it is through technological empowerment to achieve micro-innovation in the industry.
The company currently has the research, management, application capabilities of big data systems and the large-scale short video content planning, production, and dissemination capabilities driven by marketing data. The business covers effect-based content industries such as short video planning, short video marketing, short video trading, video production, and short video traffic acquisition, integrating mobile short video content production, distribution, trading, and commercialization.
I believe we will continue to seize the latest industry trends and innovate continuously to empower advertisers in the future!

Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.Read more
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