An event increased Kuaishou store transaction volume by 400%. Do you understand the “have sponsors” model?

On November 6, the live shopping carnival initiated by Kuaishou E-commerce and Youzan came to an end. According to official Youzan data, during the 2-day campaign, the total transaction volume of Kuaishou e-commerce Youzan merchants increased 400% year over year, order volume increased 230%, and total viewing popularity surpassed 6 billion dollars.

Among them, Kuaishou influencers such as Liu Hongfei, Maoqi 7 Girl, and Aunt Ejiaoli all attracted unprecedented attention during this live carnival. The live streaming event also boosted sales from many popular merchants, and products from brands such as Haidilao and Yumifang are selling well.

Behind the double harvest of traffic and sales, the “With Followers” model launched by Youzan also surfaced during this event.

This live streaming shopping carnival used the “with fans” model for KOL sharing for the first time. “With Followers” is an e-commerce marketing commission promotion platform owned by Youzan, which brings together a large number of KOLs (including influencer anchors, self-media, etc.) to help channel high-quality products and promote transactions, and KOLs can receive corresponding commissions to monetize traffic.

This model has built a good bridge for traffic parties and brands. It not only solves the problem of anchors' supply and monetization, but also solves the problems of lack of traffic and promotion channels for suppliers.

From November 5 to November 6, KOLs who joined Kuaishou E-Commerce to live-stream the carnival all received corresponding commissions by directly listing products from approved partner suppliers.

In addition, many merchants, including Avon Essential Oil, Procter & Gamble, Liangpin Shop, Handu Clothing Store, Zhou Heiya, Perea, Guerlain Family, etc. have joined as sponsors and become suppliers.

On the celebrity side, Youzan has covered popular anchors with over 10 million fans, such as Brother Bei Yuan, the Gaudí Family, and Barbie, as well as leading KOLs such as Brother Beef, Mr. Ferb, and Hu Yanxue.

Currently, the main types of products required by KOLs on the Kuaishou platform include: good products from domestic brands, international brands, products purchased by community groups, industrial supplies, good factory products, etc. “In the future, Youzan will help merchants make Kuaishou an important position for launching new brand products, creating popular brands, large-scale brand events, and diversified operation of brand products.”

$YOUZAN (08083.HK)$

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