1. Sales
The total sales volume for Q4 2022 was 22,204 units, and Q4 sales in 2021 was 41,751 units, a decrease of 46.8% over the previous year. The reason is well known: the GSeptember release will happen in Waterloo. The configuration and pricing were all seriously criticized by the market, resulting in the cumulative sales of Q4 G9 only 6,373 units.
Sales for the full year of 2022 were 120,757 units, an increase of 23% over the previous year. It also seriously outperformed the market and competitors. The old G3 and P5 are basically facing elimination. Sales of the P7 declined due to the facelift, and sales of the G9 were not expected after its release.
The cumulative sales volume for 2023-1-2 was 1,1228 units. Q1 sales forecast: between 18000—19000 units, a year-on-year decrease of 45%-48%. In other words, sales in March were between 6800-7,800 units.
2. Stores and charging facilities
In 2022, 63 new stores were opened and 242 new charging stations were built. Investment in infrastructure declined relatively slightly in '22. The number of newly opened stores was below ideal, and the number of newly built charging stations was lower than NIO power exchange stations.
3. Financial Data - Revenue
Q4 revenue fell sharply by 39.9% year on year, annual revenue increased 28% year on year, and revenue growth rate slowed sharply throughout the year. Mainly, the competitiveness of old models has weakened, and the results of the launch of new models have not met expectations.
4. Financial data - gross profit, gross profit margin
The gross profit margin of vehicle sales in Q4 fell to the lowest point in the last two years. The gross margin was low. The main reason was the depreciation of fixed assets brought about by new car sales falling short of expectations...