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$JD.com (JD.US)$
There is little point in JD fighting another price war.
First, the main theme of the next stage is to go overseas, do cross-border e-commerce, not do domestic sales; go overseas and attack land.
Second, the general environment is sluggish, and consumption is sluggish. The original logic of growing in consumer stocks has changed. Other than reducing the price itself, there is no benefit to low prices.
Then, JD's own tone decided. It cannot compete with Pinduoduo in the sinking market, nor can it compete with Taobao in terms of fashion consumption. Liu Qiangdong himself acknowledged that JD's fashion category was not good. So many years have passed, and when consumers mention JD, they still only buy electricity and electronic products. This is JD's basic market, but with the gradual rise of each electronics manufacturer's own shopping mall (Xiaomi Mall), JD's basic market is also being encroached upon.
Therefore, I personally feel that JD must roll out, but the direction of the volume is to go overseas, rely on its strong basic market to go overseas, then gradually win high value-added categories and establish an image of the middle and high-end overseas. Since no one can beat Pinduoduo in terms of price, abandoning the 2 yuan store and opening a 10 yuan store, 20 yuan store, or 100 yuan store is probably a better choice.
There is little point in JD fighting another price war.
First, the main theme of the next stage is to go overseas, do cross-border e-commerce, not do domestic sales; go overseas and attack land.
Second, the general environment is sluggish, and consumption is sluggish. The original logic of growing in consumer stocks has changed. Other than reducing the price itself, there is no benefit to low prices.
Then, JD's own tone decided. It cannot compete with Pinduoduo in the sinking market, nor can it compete with Taobao in terms of fashion consumption. Liu Qiangdong himself acknowledged that JD's fashion category was not good. So many years have passed, and when consumers mention JD, they still only buy electricity and electronic products. This is JD's basic market, but with the gradual rise of each electronics manufacturer's own shopping mall (Xiaomi Mall), JD's basic market is also being encroached upon.
Therefore, I personally feel that JD must roll out, but the direction of the volume is to go overseas, rely on its strong basic market to go overseas, then gradually win high value-added categories and establish an image of the middle and high-end overseas. Since no one can beat Pinduoduo in terms of price, abandoning the 2 yuan store and opening a 10 yuan store, 20 yuan store, or 100 yuan store is probably a better choice.
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