Watched it the last few times $Snap Inc (SNAP.US)$ Fluctuations before and after financial reports are basically fluctuations at the level of 30 points. High risk and high return. Can Snap's earnings report be a surprise this time around?
As an American social giant, Snap's stock price has been facing tremendous downward pressure since peaking in 2021. There are many reasons behind this. Apart from factors such as inflation, slowing economic growth, and rising labor costs, its own poor performance is the most important reason.
Judging from the data disclosed in financial reports, the one that measures the company's performanceA few key metrics are not ideal。
DAU:
Overall: DAU increased 17.6% to 375 million people, an increase of about 12 million people over the previous quarter, lower than the 19% year-on-year growth rate in the previous quarter and the 20% year-on-year growth rate in the same period last year;
By region: DAU in North America/Europe/other regions increased by 3.1%/12.2%/30.7% respectively to 100 million/92 million/183 million people, an increase of about 0/400/8 million, respectively. The share of users in North America continued to decline month-on-month;
ARPU:
Overall: ARPU fell 14.8% year on year to 3.47 US dollars and increased 0.36 US dollars month on month. ARPU value has been declining year on year for three consecutive quarters;
By region: ARPU in North America/Europe/other regions was -8.4%/-6.8%/-2.1% year-on-year to 8.80/2.38/1.10 US dollars, respectively, and +0.68/+0.55/+0, respectively, month-on-month...