I was so excited in the middle of the night. Everyone, old railways, should you still pay attention to the risks
Although Messi is $Heidmar Maritime Holdings (HMR.US)$ The only brand asset it holds, but Messi is not a shareholder in the company.
On November 20, 2021, MGO and Messi signed a three-year trademark license agreement. Messi received 12% of Messi's brand sales as licensing fees, with a minimum guarantee amount of 4 million euros (about 4.3 million US dollars).
Currently, MGO pays a license fee of 500,000 euros (about 538,000 US dollars) to Messi in installments every six months. As of October 2022, MGO has paid a total of 1.5 million euros (about 1.61 million US dollars) in three installments.
So far,The Macy brand business is relatively small, and has always been operating at a loss.MGO's current revenue scale cannot even cover Messi's licensing fees.
Taking a quick look at the prospectus, in 2020 and 2021, MGO's operating income was 690,000 US dollars and 880,000 US dollars respectively; net losses attributable to shareholders were 1.42 million US dollars and 910,000 US dollars respectively; as of the first 9 months of 2022, MGO's operating income was 340,000 US dollars, net loss of 2.1 million US dollars.
MGO issues a warning about unsustainable operations in its prospectus, he said, “Due to our long-term losses and negative operating cash flow, and our heavy reliance on private equity and financing, we may not be able to continue to operate in the future.” MGO said it plans to strategically expand its lifestyle brand line through commercial cooperation, licensing, acquisition and joint brand development...