Today is “Black Friday”. As a barometer of the retail industry's Christmas sales performance every year, this day marks the beginning of the Christmas shopping season, that is, the beginning of the peak season for the US retail industry. The retail industry is closely related to everyone's life. To a certain extent, the retail industry has shaped today's commercial society and modern life. Whether it's traditional stores, shopping malls, or current e-commerce, they have given birth to many bullish stocks with huge gains. Walmart, Amazon, JD, Pinduoduo... These companies have changed people's lives and created huge wealth. What is the essence of retail? And how did it develop? Can this year's Black Friday help the US retail industry recover? Let's all have a talk~
1. How to understand retail?
The retail industry is an industry that points to end consumers (including individuals and social groups) to provide necessary products and services. It is the final stage of the commodity distribution industry, connecting manufacturers, wholesalers, and consumers.
It can be divided into various business formats such as convenience stores, discount stores, supermarkets, warehousing member stores, and online stores according to factors such as business method, product structure, service function, location selection, business district, size, target customers, and whether there is a fixed place of business.
II. Looking at the retail format from the perspective of changes in the US retail industry
The retail industry is changing all the time; change is absolute; constant change is relative. Changes in the retail industry are inextricably linked to social development, technological progress, and changes in demographic trends, in addition...