On October 26, the parent company of Facebook $Meta Platforms (META.US)$released the third-quarter performance report for 2022. The financial report shows that Meta's revenue in the third quarter was $27.71 billion, a 4% year-on-year decrease, and lower than the market's expected $27.4 billion. Net income was $4.395 billion, a 52% year-on-year decrease, marking the company's profit declining for the fourth consecutive quarter, the first time since the fourth quarter of 2012.
1. After surpassing the 2 billion user mark, Facebook users have shown little growth, and the advertising business is gradually showing signs of fatigue.
Meta's revenue mainly comes from its social media and communication app family (Facebook, Instagram, Messenger, WhatsApp, and other services). The market is focusing on key user growth data:
In the third quarter, the daily active users of Facebook's main app reached 1.98 billion, in line with expectations, a 3% year-on-year increase, also higher than the 1.97 billion in the second quarter. The more attention-grabbing monthly active users reached 2.96 billion, higher than the expected 2.94 billion, a 2% year-on-year increase, with the second quarter at 2.93 billion.
For the entire app family, the daily active users reached 2.93 billion, a 4% year-on-year increase, significantly higher than the 2.88 billion in the second quarter. The monthly active users reached 3.71 billion, a 4% year-on-year increase, with the second quarter at 3.65 billion.
In terms of operating indicators, Facebook's daily active users grew by 3...