$EAST BUY (01797.HK)$ It was truly unexpected. When the previous wave of English-teaching live streams surged in popularity, I thought it would fade as quickly as the rush on Hongxing Erke, given how abundant content is on the internet and how quickly people forget. Ultimately, what matters is whether there are good prices and quality control. Nostalgia-driven marketing still comes down to whether ordinary people are willing to open their wallets. Even if you teach me 'I cherry you,' no matter how romantic it sounds, when someone with an average income sees cherries priced at 88 yuan, they will still think twice.
However, today’s news also shows New Oriental's efforts in effectively addressing live-streaming e-commerce. Personally, I feel that the fundamentals have some new highlights, but compared to its market value, further evaluation is needed. Finding a reliable benchmark for comparison is yet another challenge.