Recently, the market has still had twists and turns, and market nerves are still weak, although volatility has decreased significantly compared to the first half of the year.
On Monday, the three major indices had no surprise in the first half of their trading day, but after news broke that some departments of Apple would slow down recruitment in 2023, sentiment quickly took a sharp turn. Every move by the king of technology stocks affected sensitive market nerves, especially when concerns about the recession were still looming over.
No matter what department we are in, is slowing down recruitment. In fact, every year, there may be departments that slow down recruitment, possibly due to business line adjustments, product sales falling short of expectations, delays in certain products, etc., but in such a time of emotional fragility, any rumor could be the last straw to crush the market.
In the current general environment, slowing down recruitment will almost always be the choice of large companies. After all, the macro environment is really not friendly. Factors such as high inflation, rising wages driving up labor costs, and labor shortages are also likely to slow down recruitment.
From TSMC $Taiwan Semiconductor (TSM.US)$Looking at the quarterly results, Apple's product sales are currently least affected by inflation. It also indicates that the inventory of high-end phones has not been piled up. It also basically shows that Apple's current demand is still good. At the same time, the iPhone 14 will be released again in the second half of the year, and the delivery cycle for new models will begin, but it is really difficult to determine what the demand for next year is.
Leaving aside Apple's needs...