The 2022 CCTV 315 Gala arrived as scheduled, exposing major scandals across various industries. After watching it, NBS New Product Strategy could only describe it with four phrases: unbelievable, shocking, brazen, and outrageous!
Produced by | NBS New Products Brief Author | Wu Wenwu
01 Major Exposures from CCTV 315 Gala
Let’s first review the major exposures revealed during the 2022 CCTV 315 Gala.
1. Secrets behind online streamers: Performers showcase talents to attract fans while operations staff follow up to deceive fans into sending gifts and tips, unknowingly being heavily exploited.
2. Deceptive practices in jadeite live streaming: Selling jadeite via live commerce with claims of low prices and deals, luring fans to place orders. Streamers fabricate identities, claiming they own factories or physical stores, substituting inferior products for quality ones, staging exaggerated scenarios—all backed by layers of deception.
3. Manipulated reputation: The information or answers displayed in user searches are actually controlled by reputation marketing companies.
4. Traps hidden in 'Free WiFi' apps: Not only do they fail to connect to the internet, but they also mysteriously download numerous unwanted apps, continuously search for user information, implant malicious programs, and bombard users with exaggerated advertisements.
5. The lottery trap besieging schools: Stationery shops and small stores around schools have started 'Dragon Ball' lottery games, using toys that children like, and even 'big cash prize draws' and 'smash the golden egg to win cash,' ruthlessly 'harvesting' children's money. Where is their conscience?
6. "Earthen Pit Sauerkraut": The old jar sauerkraut that people love does not come from...