Let’s break it down into three key points:
1. Bilibili’s Q3 financial report shows a net revenue of 5.207 billion yuan, a year-on-year increase of 61%. The main growth drivers were advertising and value-added services. The net loss widened, with Bilibili continuing to burn cash, issuing $1.4 billion in convertible bonds to raise funds.
2. Bilibili acquired U17.com for 600 million yuan. U17.com owns numerous animation and comic intellectual properties, including titles like 'Ten Thousand Whys' and 'The Emperor’s Daughter'.
In 2020, U17.com generated revenue of 40.3132 million yuan; in the first half of 2021, its revenue reached 10.666 million yuan.
3. Bilibili acquired Yongyi Payment for 115 million yuan, obtaining a payment license.
Analysts believe that this acquisition is primarily aimed at reducing reliance on Alipay and WeChat Pay, cutting third-party payment fees, and saving costs.
Financial data shows that Bilibili's third-party payment service fees in 2018 and 2019 were as high as 20.68 million yuan and 10.8 million yuan respectively.
With the rapid development of Bilibili's e-commerce platform, revenue from e-commerce and other businesses in the third quarter of this year reached 730 million yuan, a year-on-year increase of 78%. E-commerce is becoming an important channel for Bilibili's monetization. $Bilibili (BILI.US)$ $BILIBILI-W (09626.HK)$