“There's nothing more wonderful than always looking for and standing on the cusp.”
This is Ma Xiaohui, the founder of Youju Interactive. He said this when he quit his job as Vipshop's vice president of marketing to start a business, and the Chinese short video marketing market is Ma Xiaohui's chosen outlet.
I. Prospectus Information
II. Company Overview
Youju Interactive is an online short video marketing solution service provider that has been in operation since 2018. The company mainly provides one-stop cross-media online marketing solutions through media partners to market its products and services to advertiser customers and generate revenue.
In 2020, Youju Interactive was the second-largest online marketing service provider in China, with a market share of about 3% in terms of total bills generated from online short video ads placed on online media platforms; in terms of total bills generated from advertisements placed on online short video platforms, the company was the second-largest online marketing service provider in China, with a market share of about 3.9%.
According to financial data, the company's total revenue from FY2018 to FY2020 was RMB 1,156 billion, RMB 3.451 billion and RMB 6.361 billion respectively, with a compound annual growth rate of 134.5%; net profit of RMB 50,144,000, RMB 81.914 million and RMB 133 million was recorded during the same period, with a compound annual growth rate of 63.0%.
In the first four months of 2021, the company recorded total revenue of 2,214 billion yuan; net profit of 686.39 million yuan, an increase of 445.0% over the previous year.
Youku Interactive's revenue mainly comes from electricity...