If you use an Apple phone, spend 10 dollars in the App application, then 3 dollars will go into Apple's pocket, this is Apple's money tree - the "Apple Tax", charging developers a 30% commission!
So now everyone knows why Apple users buying video memberships or taking a cab will be more expensive!
At the end of August and early September, this 'Apple Tax' was banned by South Korea and Japan.
Last Friday, Apple in the USA was also ordered to rectify!
The US court ruled that Apple prevented consumers from getting cheaper prices, which constitutes anti-competitive behavior that harms consumers. It requires Apple not to restrict app developers from directing users to third-party payment systems. This injunction is expected to take effect after December 9, 2021.
After the announcement of the news, Apple's stock price quickly plunged, dropping by 3.3%, dragging down the US stock market, with a market capitalization evaporating by over $80 billion in a day, equivalent to approximately RMB 543.2 billion.
Although Apple argued in court that the commission was used to cover the costs of developers using the App Store platform, provide Apple's intellectual products, and acquire Apple users, Apple could not adequately prove that the 30% rate was reasonable.
Therefore, California law requires Apple to modify the policies of the App Store and relax the restrictions on in-app purchases.
According to statistics, this revenue from sharing is approximately over 20 billion US dollars each year, with a profit margin exceeding 75%. The court's ruling estimates that Apple...