Mixue Ice City Expands into Beer Sales: Opening New Growth Avenues?
On October 15, Mixue Group's stock rose over 6%. The news that 'Mixue Group offers beer at 5.9 yuan per cup' trended on Weibo's hot search l
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On October 15, Mixue Group's stock rose over 6%. The news that 'Mixue Group offers beer at 5.9 yuan per cup' trended on Weibo's hot search list. Previously, Mixue Group announced the acquisition of a 53% stake in Fresh Beer Fulu Home for a total consideration of 297 million yuan. This move signifies that Mixue is formally expanding its business scope from freshly made tea beverages and coffee to alcoholic beverages. Some institutions believe that Mixue Group has the potential to leverage its existing supply chain advantages and franchisee network to further strengthen its brand presence in the fresh beer segment. Do you think Mixue’s venture into the beer market will succeed? Can Mixue carve out new growth opportunities?
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Mixue Ice City Expands into Beer Sales: Opening New Growth Avenues?
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