Apple announced the cancellation of car construction, and car construction project employees joined the AI team.
The market had high expectations for Apple Car. Especially after the two major consumer electronics giants, Xiaomi and Huawei, built cars in different ways, the market was even more eagerly awaiting Apple Car. As a result, Apple directly cancelled the project.
For Apple, which has a lot of money, burning several billion dollars is nothing. Jia Yueting spent 20 billion yuan on Faraday's future in the US, and many new forces burned tens of billions and went out of business.
Apple's real loss is that it has no future. If it doesn't build cars, Apple won't have a second growth curve.
The mobile consumer electronics represented by the iPhone (including iPad, Watch, and AirPods) have supported Apple's golden decade. With the rise of Android's flagship (in terms of AI, video, folding, etc.), Apple is becoming increasingly passive, and the iPhone is becoming a second-class consumer electronics product.
When it comes to AI, Apple is also a big step slower. AI isn't quite the same thing as making a mobile phone to make a car, because big model AI needs to be continuously learned and accumulated through extensive data training. To put it bluntly, behind wisdom is the accumulation of time, and latecomers hardly had many opportunities. Just like a post-00s kid's height is difficult to surpass his older brother in '95. Judging from Siri's performance, Apple hasn't caught up with deep learning, and Apple is likely to continue to lag behind in the big model.
So what exactly is Apple going to do in the future?
Uh, another one that was very well received by “Kibble” is Vision Pro (AVP for short). In fact, judging from market feedback,...