“A rare big price cut on Apple's official website”. I was surprised by this top search in the morning. It turned out to be that Apple launched a limited-time discount for the Lunar New Year: the iPhone 15 series was reduced by 500 yuan, and the MacBook Air was reduced by 800 yuan. You need to know that the iPhone 15 was only a few months away, but now they are in such a hurry to cut the price. This is not in line with Apple's consistent “high cold” personality.
apples $Apple (AAPL.US)$The reason for such a hasty price cut is easy to understand, Microsoft $Microsoft (MSFT.US)$It surpassed Apple in market value for two consecutive days and became the world's new “market capitalization brother”. Can you say Apple isn't in a hurry?
On January 11, Microsoft's stock price soared to become the company with the highest market capitalization in the US. Although Apple quickly regained this position, the market capitalization reached 2887.2 billion US dollars at the close of trading the next day (January 12) on Friday, once again surpassing Apple's 2874.7 billion US dollars, regaining the position of number one in the world by market capitalization.
Why is Microsoft overtaking Apple so fast? The reason is also far from the outside world: Microsoft is actively embracing AI, while the mobile phone business, which Apple relies too much on, continues to decline.
For a long time in the past, when people mentioned Microsoft, people always thought of words such as stubbornness, closure, tradition, etc., and there were even people who wrote a special book — “Microsoft's Dynasty Crisis.”
But the transformation happened in 2019, when Microsoft began to transform and bet on the cloud...