Sale Overview
According to Futu News on November 30th, $YAN PALACE (01497.HK)$The announcement was announced that it will issue 32 million shares from November 30 to December 7. The company plans to issue 32 million shares, including a public sale of 3.2 million shares and 28.8 million international shares, with an issue price of HK$8.80-11.00 per share, and 400 shares per lot. It is expected to be listed on December 12.
Company Overview
The company is a leading brand in the Chinese bird's nest product market and is committed to R&D, production and sales of high-quality modern bird's nest products. According to the Frost & Sullivan report, in 2022, in terms of retail sales, the company was the largest bird's nest product company in the traceable bird's nest market in China, with a market share of 14.0%. According to the same source, in 2022, in the Chinese market for bird's nest products, the company also ranked first in terms of the number of stores that specialize in bird's nest and the number of imports certified by the Chinese Academy of Medical Examiners. The company already has advanced and mature product development capabilities, a diversified product portfolio, a sound quality assurance mechanism, and a perfect sales network, which gives the company a head start in market competition.
China has an extensive cultural base and consumption history of eating bird's nest, and has always been the main market and largest consumer place for bird's nest products. Driven by improved living standards and increased health awareness among Chinese consumers, bird's nest has been viewed by many Chinese consumers as a health food product with multiple benefits.
As an industry leader, the company performed well...