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Liangliang will release its third quarter earnings report on November 9. What everyone is most concerned about is the gross profit margin. Because of competition in the industry, Ideal has given a lot of preferential treatment on the terminal; in fact, it is just a disguised price reduction. So will the ideal gross margin be affected?
Let's look at the sales volume for the third quarter first. In the third quarter, sales volume in July was 34134, August was 34914, and September was 36060. Together, it was 105108, breaking 100,000 for the first time. It exceeded the upper limit of 103,000 yuan given by Ideal for the third quarter.
Expected sales according to my estimates345Around 100 million.
Ideally, in September, sales prices will start to be discounted. The gross margin for September will definitely be affected, but there was no price reduction in July and August. The gross margin for July and August should have been excessive. In the third quarter, as the desired delivery volume continued to grow and scale expanded, supply chain costs should drop to a certain extent. It is expected that the gross margin for July and August will be better than the gross profit margin for the second quarter. In September, since the price reduction was not too small, the gross margin for the second quarter will be lower than the gross profit margin for the second quarter. After all, the overall gross margin for the third quarter will not drop much because it will remain the same or decline slightly in the second quarter.
The gross profit for the third quarter was about 7 billion dollars, and the gross profit for the second quarter was about 6.2 billion. Of the three fees in the third quarter, R&D expenses will definitely increase, and marketing expenses will also increase. Online marketing is intense,...