After two years, Xiaomi finally appeared on the website of the Ministry of Labor and Employment last night. Two models of Xiaomi pure electric vehicles are listed in the latest “Road Motor Vehicle Production Enterprises and Products Notice” published by the Ministry of Public Communications. The model is SU7 by Beijing Auto Dealers. The car looks like a Tesla and looks a bit like Porsche's Taycan. The front logo is Xiaomi's circular logo (very embarrassing, what I least wanted to happen) with the word Xiaomi written on the tail (also very embarrassing). Leaving aside the logo and brand name, there is no big problem from a design and aesthetic point of view. It is not beautiful, but it will not be ugly. Basically, the design fits all the new cars and belongs to the standard design. There is no further information on pricing at the moment, and it is rumored to be $30-$40 million.
I don't want to talk about Xiaomi car manufacturing anymore, because I've talked a lot in the past, and I've had 5-6 articles before analyzing the new energy car industry and Xiaomi car manufacturing, but I can't wait to say a few words. Anyone who has paid attention to my analysis will probably know that for Xiaomi cars, I do not look good. ALTHOUGH I HOLD A LOT OF XIAOMI SHARES, IT WAS AN INVESTMENT THAT I HAD HELD FOR A LONG TIME BEFORE THE CAR WAS ANNOUNCED, MAINLY BOUGHT WITH A VIEW TO ITS IOT DEVELOPMENT. I have explained many times in the past why I do not look good on small cars, so I will not say so now. The reason I do not look good is not that I do not see the industry well, nor how fiercely the competition is in this industry, mainly...