After the US stock market on Wednesday, October 18, streaming giant Netflix $Netflix (NFLX.US)$The financial results report for the third quarter of 2023 has been announced. Judging from the data disclosed in the financial report, Netflix's revenue and net profit continued to grow. Under measures to crack down on password sharing, Netflix had a net increase of 8.76 million users globally, setting a record for the highest growth since the pandemic dividend disappeared.
It can be said that Netflix handed over a “beautiful” report card this quarter. Driven by the third quarterly report that results were better than expected, profit margin expectations for the fourth quarter were raised, and the announcement of price increases in the US, UK, and France, Netflix's stock price surged 13% before the market on October 19. Can Netflix continue to “frenzy” along the way?
Post-pandemic innovation record: global net increase of 8.76 million new users
Financial reports show that in the third quarter of 2023, Netflix had a net increase of 8.76 million new users globally, far exceeding Wall Street's expectations of 6.2 million, compared to 2.41 million in the same period last year. It is worth mentioning that this is the record for the highest net increase in new users in a single quarter set after the Netflix pandemic dividend disappeared.
Looking at different regions, the European, Middle Eastern, and African markets added the most subscribers, reaching 3.95 million; followed by the Asia-Pacific region, with a net increase of 1.88 million new users, a year-on-year increase of 31.5%, exceeding analysts' predictions of 1.41 million; North America, as Netflix's “base camp,” added 1.75 million subscribers this quarter. Some analysts previously predicted an increase of 1.22 million; Latin America added 1.18 million new subscribers.
Behind the sharp rise in Netflix's global net new users, with...