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蔚來Q2營收不及預期,你如何解讀?

8月29日,蔚來汽車發布2023年Q2業績,營收87.7億元,市場預期92.54億元,去年同期102.9億元。2023年Q3交付指引為5.5萬台-5.7萬台,同比增長74.0%-80.3%;營收指引為189.0億元-195.2億元,市場預測為172億元,同比增長45.3%-50. Show More
8月29日,蔚來汽車發布2023年Q2業績,營收87.7億元,市場預期92.54億元,去年同期102.9億元。2023年Q3交付指引為5.5萬台-5.7萬台,同比增長74.0%-80.3%;營收指引為189.0億元-195.2億元,市場預測為172億元,同比增長45.3%-50.1%,為歷史最高交付和營收指引。蔚來Q2業績不及預期,但Q3指引給出歷史最高交付和營收指引,對此你怎麼看?
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    01
    Sales volume
    Sales volume by model:
    Q2 sales volume was 23,520 units, -6.1% YoY and -24.2% YoY. As of the end of July, NIO had sold a total of 36,4579 units.
    The first half of this year should have been the second most difficult time for NIO. The last time was in '19. This time, on the one hand, it was a product replacement. In anticipation of the replacement, sales of old models on the NT1.0 platform were weak, mainly due to reduced prices to clear inventory; on the other hand, the new models ET7, ET5, and ES7 on the NT2.0 platform did not meet expectations and played a role in underwriting sales volume.
    Q3 guidelines:
    Sales volume: 55000-57,000 units, a year-on-year increase of 74%-80.3%.
    Revenue: 18.9 billion to 19.52 billion, a year-on-year increase of 45.3% to 50.1%.
    The sales volume in July was 20,462 units. Judging from the guidelines, the average monthly sales volume in August and September was 17,000-18,000 units. The guidance fell short of expectations.
    02
    infrastructures
    There are close to 4,700 power exchange stations and charging stations together. As a comparison: Xiaopeng has 1,000, ideally 37.
    No matter how many negative opinions people have about NIO, leaving aside the perspective of investment, NIO is indeed committed to investing and serving. This kind of attitude and spirit of serving users is second to none in China.
    Of course, there are advantages and disadvantages to continuing to invest in energy recharge facilities over a long period of time. The advantage is that it has greatly improved the car owners' experience and gradually built a moat, making it difficult for competitors to catch up with them in the short term. The disadvantages are also obvious. With huge investment, it is difficult to get commercial returns in the short term. For capital...
    Interpretation of NIO Auto's 2023Q2 earnings report - continued heavy blood loss
    Interpretation of NIO Auto's 2023Q2 earnings report - continued heavy blood loss
    Interpretation of NIO Auto's 2023Q2 earnings report - continued heavy blood loss
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