On September 1, $Tesla (TSLA.US)$The new Model 3 has officially launched with a starting price of 259,900 yuan. Previously, it was said that it would be reduced to below 0.2 million, but this time Tesla did not follow the usual approach. Instead of reducing the price as most people expected, they actually increased the starting price by 28,000 yuan. This has left many fans who were hoping for a lower-priced Tesla very disappointed.
Why didn't the new Model 3 continue to lower the Tesla price banner?
Firstly, I think it's more about considering the profit margin.The financial report shows that Tesla's Q2 gross margin is 18.2%, the lowest in nearly three years, already lower than BYD and Ideal. The stock price plummeted on the day the financial report came out and Musk later mentioned in a follow-up conference call that sacrificing vehicle profit margin for increased production makes sense.But the gross margin level is an important measure of a car company's development.Shareholders are not convinced.I speculate that 0.2 million may be close to the lowest price for Model 3. If it was priced at 0.2 million from the start, there would be less room for discounts, which is also unfavorable for clearing out old Model 3 inventory.
The new Model 3 is an important step in Tesla's global strategy this year. Musk mentioned in the financial report conference call that Tesla carried out global factory upgrades during the summer, production may decrease in the third quarter, but the overall goal is still to deliver 1.8 million vehicles.So, Model 3 definitely hopes to...