$Luckin Coffee (LKNCY.US)$
I don't think Lucky really needs to pay too much attention to Kuddy right now. I'm only posting about Kuddy because I want to discuss the right and wrong of being a rival in Lucky's range and quality, whether you're called Kuddy or what kind of thing.
So what should Ruixing pay attention to. First: upgrade the milk in the black cup to pasteurized milk. Reason: Lucky's current big latte strategy has attracted many coffee drinkers, but anyone who has been drinking coffee for a long time knows that fruit coffee milk coffee is just a quick start; the next step must be milk coffee, black coffee, and coffee. For milk coffee, pasteurized milk is far superior to room temperature milk. Fortunately, the amount of black cups is small, and the cost of using pasteurized milk is not much higher. However, it can improve the taste and retain RuiXing's current coffee users who just need the basic version and who are brought in by themselves and need to upgrade sooner or later. These users are RuiXing's present and future. They can't just take care of Laxin; otherwise, they can only make wedding dresses for others (such as manners).
Second, the freeze-dried powder and hanging ear market. Fortunately, drinkers are price-sensitive and caffeine-demanding users, and freeze-dried powders and drinkers are a perfect match for these users. Being addicted to 2 to 3 cups of Lucky every day is not something that a Lucky user's wallet can bear; they are bound to find a replacement. Freeze-dried and dried ears are not much worse in taste, but they are much cheaper. This group of users is already highly compatible with Ruixing users. Don't give up to other freeze-dried powder ear manufacturers (Zhiguang Shi, Yongfu, three and a half meals)