I've been using Keep all along, and my personal experience is pretty good. I've waited so long for its IPO that the flowers have withered. After going public, Keep will become the first 'online fitness stock' in China, which sounds quite impressive. After all, it's also the leader in the same track, and I should be one of its minor shareholders.
Let’s not confuse things; the question of “when Keep will become profitable” remains unresolved. Updated prospectus data shows that Keep is still in a loss-making state. From 2019 to 2022, Keep's adjusted net losses were RMB 366 million, RMB 106 million, RMB 827 million, and RMB 667 million respectively. Although Keep narrowed its losses in 2022, compared to 2019 and 2020, it still incurred significant losses.
Interestingly, despite Keep’s current losses, the company remains optimistic and attributes the main reason for the losses to expanding its user base. Anyway, the IPO is a good thing, and I hope Keep can start making profits sooner rather than later~