2023year5month21Japan, the world's largest takeout platform $MEITUAN-W (03690.HK)$KeeTA, its new takeaway brand, was officially launched in Hong Kong. The densely populated Mongkok and Tai Kok Tsui will be the first phase of KeeTA's pilot phase, and services will be gradually expanded to new regions, which are expected to cover the whole of Hong Kong by the end of the year. Residents of Mongkok and Tai Kok Tsui districts can use takeout services and receive welcome offers through the KeeTA App. The KeeTA App will officially launch a food delivery service tomorrow (22nd) after the restaurant opens at 8 a.m.
Photo Caption 1: KeeTA lands in Hong Kong to launch a “billion rewards” program to attract new customers

As soon as KeeTA landed in Hong Kong, it offered discounts to the public and launched a “1 billion rewards” program to attract new customers and restaurants, including dining offers, free shipping, etc. Each new registered user will receive a coupon worth 300 yuan. The discount rewards include value-added zone coupons, surprise “full” coupons, free shipping vouchers, etc. At the same time, KeeTA will also bring traffic and marketing resource support to partner restaurants.

KeeTA's first batch of partner restaurants include McDonald's, Maxim, KFC, Yoshinoya, Pacific Coffee, etc., as well as popular local restaurants such as Huayujie, Hongfukudo, Nanji Noodle, Heart Porridge Restaurant, Kensho, and Eat Three Thousand Tea. KeeTA is currently working with Asia International Restaurant Group's subsidiary...