$XPeng (XPEV.US)$ Lowering the price is good, the cost of a new car will be reduced, and business will achieve the most even distribution of products. First of all, increase the market share. Customers will use more company products, then change new cars and get used to new products from the same company. Multi-use company products will have a more left reputation, as long as the car is good, there will be people to advertise with you. Note that the total cost of the vehicle will decrease in sales. No problem, you can sell 1-2 thousand in a month, and you can hardly get to the bottom of it, and profit is a thing of the past.