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6月直播數據出爐,新東方再度大漲

7月6日,港股新東方漲近14%,新東方在線漲超7%。數據顯示,東方甄選直播間6月銷售額達6.81億,漲粉近2000萬,是抖音平台6月唯一一個破6億的。東方甄選、董宇輝、俞敏洪等賬號也瘋狂漲粉,其中東方甄選30天粉絲增加1952.69w,東方甄選之圖書漲粉285.48W,董宇輝漲粉 Show More
7月6日,港股新東方漲近14%,新東方在線漲超7%。數據顯示,東方甄選直播間6月銷售額達6.81億,漲粉近2000萬,是抖音平台6月唯一一個破6億的。東方甄選、董宇輝、俞敏洪等賬號也瘋狂漲粉,其中東方甄選30天粉絲增加1952.69w,東方甄選之圖書漲粉285.48W,董宇輝漲粉165.01W。此外新東方昨日宣布將於7月27日美股盤前公佈Q4財報。
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    $EAST BUY (01797.HK)$ Continue to be bearish. Did some research over the weekend: 1. Live streaming rooms are driven by passive impulse purchases, lacking stickiness. 2. No price advantage; PDD Holdings can offer much lower prices. 3. Although live streaming has a certain threshold, the key is uniqueness, and other live streaming rooms have features that New Oriental lacks. 4. Douyin will discover and support more live streaming rooms, not continuously driving traffic to Oriental Selection. As it gets harder to acquire traffic, future GMV will be challenging.
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