Nayuki $NAYUKI (02150.HK)$and Heytea are still struggling in the quagmire of losses and layoffs, while a group of 'elephants' have stormed into the 'china shop' of the new tea beverage industry.
These are giants from traditional enterprises. According to the Qichacha app, on May 5th, the sports brand Li Ning $LI NING (02331.HK)$applied for the registration of the trademark 'NING COFFEE', which will be sold in physical stores.
Last month, Wanda Group also applied to register the trademark 'Wan Cha' across various categories including beverages. Leopard News learned that Wan Cha is Wanda's self-owned cinema beverage project launched at the end of 2019, with milk tea stores located inside or near Wanda Cinemas.
Also in April, China Railway launched its tea beverage brand 'Ban Dao Cha'. Previously, the Guangzhou Railway Group had introduced freshly made 'High-Speed Rail Milk Tea'. Additionally, there is 'Post Office Coffee' by China Post, 'Friendly Coffee' and 'Easycar Coffee' by 'the two oil giants' (PetroChina $PetroChina (601857.SH)$, Sinopec $China Petroleum & Chemical Corporation (600028.SH)$), known as 'Petroleum Coffee'. Tong Ren Tang $Beijing Tongrentang (600085.SH)$They also opened a coffee shop called 'Zhi Ma Health' and started selling herbal coffee.
The new tea drink sector has become a fiercely competitive track for many giants.
However, in the already highly competitive milk coffee market, an elephant has barged into the china shop...