1. User data: DAU of 293 million remained flat month-on-month. Management said they are confident that it will reach 400 million in the long term, and user time will reach a new high
The average DAU and MAU for Q2 Kuaishou were 293.2 million and 506 million respectively. They all declined from month to month, with year-on-year growth rates of 11% and 6%, respectively. Overall, it was in line with major expectations. At the performance conference call after the financial report, management said that they are still confident of achieving the 400 million DAU target in the long term.
The DAU/MAU, which represents activity, is 58%, which remains high. Overseas MAU has reached 180 million, Kuaishou has discontinued Zynn in North America, and Kwai and SnackVideo are still in operation.
The average daily usage time per DAU increased to 106 minutes, up 24% year on year and 7.6% month on month, still showing the characteristics of a black hole in short video time.
According to Quest Mobile data, the average daily users of Kuaishou have maintained a slow recovery for the past 4 months after bottoming out in April, and subsequent changes need to be continued to be tracked.
2. Segmented business: advertising revenue increased 156% year over year, e-commerce increased 213% year over year, live streaming revenue fell 13% year on year
In terms of segmented revenue, Q2 live streaming business revenue was 7.2 billion yuan, down 19.5% year on year and flat month on month. The company said that the decline in data was mainly due to the optimization of short video content, the longer time users spent on the short video side, and the epidemic stimulated a high base in the same period last year. As the public returned to a normal lifestyle in the first quarter of this year, the average number of monthly paid live streaming users increased from 670 in the same period last year...