$EAST BUY (01797.HK)$ $NEW ORIENTAL-S (09901.HK)$
The live broadcast is held simultaneously on two Douyin accounts, Yu Minhong's personal Douyin account, which has 700 followers, and New Oriental Education & Technology Group's Douyin account, which has been in operation for nearly a month, with 5w followers.
In the evening, Mr. Yu mainly opened the platform and diversion for the selection, and stated that he would interact with the selection account frequently, which is expected to accelerate the increase of the selection.
That night with goods results, Yu Minhong 13, selection of about 40. Since he left the live broadcast midway, Yu Minhong's personal live broadcast score of about 500w was captured later, so it was inferred that the selection should be about 100w (to be verified by the news report), and the unit fans contributed 20 yuan to the selection. Assuming that 700w fans can switch to 100w regular agricultural consumer users, it should not be impossible to select regular live streaming, 200working days a year, generating 4 billion revenue a year. As the profit of agricultural products with goods is low, deducting miscellaneous, I do not know if it is possible to retain 10 points of net profit. That may make up for the loss of New Oriental Education & Technology Group's online K9 business.