01
—
Revenue
2024 Q4:
Total revenue of 110.61 billion, a year-on-year increase of 24.4%;
Online marketing revenue of 57.01 billion, a year-on-year increase of 17.1%;
Trade service fee revenue of 53.6 billion, a year-on-year increase of 33.3%.
2024 Full Year:
Total revenue 393.84 billion, a year-on-year increase of 59%;
Online marketing revenue 197.93 billion, a year-on-year increase of 28.9%;
Transaction service fee revenue 195.9 billion, a year-on-year increase of 108.2%.
02
—
Revenue proportion
2024 Q4:
Online marketing revenue is 57.01 billion, accounting for 51.5% of total revenue;
Trade service fee revenue is 53.6 billion, accounting for 48.5% of total revenue.
2024 Full Year:
Online marketing revenue is 197.93 billion, accounting for 50.3% of total revenue;
Trading service fee income is 195.9 billion, accounting for 49.7% of total revenue.
03
—
Gross profit, gross margin.
2024 Q4:
Total revenue increased by 24.4% year-on-year, gross profit reached 62.81 billion, a year-on-year increase of 16.7%, with a gross margin of 56.8%.
2024 Full Year:
Total revenue increased by 59% year-on-year, gross profit reached 239.94 billion, a year-on-year increase of 53.9%, with a gross margin of 60.6%.
04
—
Costs, cost rate.
2024 Q4:
Total expenses of 37.22 billion, expense ratio of 34%, a year-on-year decrease of 1 percentage point.
Marketing expenses of 31.36 billion, expense ratio...