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Inkeverse renamed itself as inkeverse, and the social metaverse sees the future

Changing the Logo has always been a big deal for brands.

At the seventh anniversary conference held two days ago, the original inkeverse$INKEVERSE (03700.HK)$Held a brand upgrade conference with the theme 'Breaking Through Walls'. Inkeverse Interacting Entertainment Group officially changed its name to Inkeverse (English name: Inkeverse), and updated its Logo and Slogan. They announced that their business is now fully focused on entering the metaverse direction.

At the conference, Inkeverse's Chief Editor Huang Qin elaborated on the new brand's concept. Inkeverse, using technology to create a more romantic future, in order to achieve the company's original intention: to make happiness simpler.

The metaverse trend has already arrived. As a new form of technology in the era of deep digitization and intelligence, connecting virtual and real life, it is creating endless possibilities for the future of humanity. Social interaction may be one of the fastest landing scenarios for the metaverse at present, as the sense of immersion brought about by technological upgrades can significantly enhance user experience.

Now, Inke has officially upgraded to Inkeverse. Group CEO Feng Yousheng believes that in the era of mobile internet, Inke has always been a company moving towards a new world. This press conference also signifies the beginning of a new journey for this long-established internet enterprise.

Brand upgrade, starting anew with the "new".

In the past year, it has not been uncommon for well-known major companies to change their logos.

Last year, at Xiaomi's$XIAOMI-W (01810.HK)$product launch event, it was announced that a brand new logo was being used. This new logo was prepared for a full 3 years, personally designed by the internationally renowned Japanese designer Yu Yamamoto, with the related design cost reaching as high as 2 million yuan, highlighting Xiaomi's level of attention.

After the new logo was unveiled, there were sarcastic comments from the public that Xiaomi's new logo simply changed the original orange rectangle to rounded corners, making those rounded corners too expensive. However, for this well-known internet technology company in China, the adjustment of Xiaomi's logo signifies an upgrade and reinforcement of the brand concept, laying the foundation for the company's long-term strategy in the future.

New Logo

Designer Yu Yamamoto proposed a concept for the visual upgrade of Xiaomi's brand logo—Alive. The idea is that the direction of technological evolution is towards forms that are close to life, and the new logo should combine a sense of warmth with a sense of technology. The rounded shape also conveys more warmth and vitality.

Looking overseas, Facebook company renamed itself Meta.$Meta Platforms (META.US)$Also attracted great attention and made headlines in various countries around the world.

On the day of announcing the name change, Zuckerberg even made a video lasting over an hour to explain the matter. He personally explained the intention behind the name change, Meta is derived from Metaverse. The renaming of Facebook is aimed at gradually integrating its products and creating a "beyond reality" metaverse platform. The new logo is similar to the "∞" symbol, representing the infinite possibilities of the metaverse's future.

Meta's new logo

This upgrade of Inkeverse has some similarities with Facebook. Inkeverse represents the combination of the metaverse and the interactive social products matrix of Inke, the upgraded Inkeverse is named "Inkeverse," derived from Inke and Metaverse. This also reflects the group's new strategic direction: combining the existing product matrix with the metaverse to create a multi-dimensional interactive social system that covers more scenarios.

The design of the new logo is quite meaningful. The most innovative part is the letters "i" and "r" in Inkeverse and the dots above them, forming a mirrored design. Huang Qin said, "Like seeing oneself in the mirror." These two dots are like the connection between virtual and real spaces, representing the concept of "digital twin" in the metaverse. Inkeverse will continue to grow, eventually forming its own brand-specific digital universe.

Huang Qin, Executive Editor of Inkeverse, unveils the new logo.

In the vast metaverse, every individual has different thoughts, and every space has different labels. Under the new logo and slogan, Inkeverse has set its own label to provide a different space venue for the current and future users of the metaverse.

If we truly enter the world of the metaverse, users may transform into digital virtual images with their own thoughts, engaging in immersive social interactions with more intelligent and personalized avatars. People can break through the barriers of physical space and engage in emotional exchanges across time and space. The letters 'i' and 'r' can be seen as two individuals in mutual response, crossing virtual boundaries to find genuine emotional connections.

In the design of the Inkeverse logo, even the smallest details are considered. The two dots above the letters 'i' and 'r' are carefully chosen to be brighter and trendier shades of green compared to the previous brand tones. Green embodies vitality, liveliness, and energy, conveying new meanings under the continuity of the old brand. Inkeverse also uses cool and trendy purple as the accent color, representing mystery and the unknown, which aligns with the metaverse's essence of the unknown and mysterious, reflecting Inkeverse's continuous pursuit of the unknown in the past 7 years.

In terms of secondary colors, Inkeverse opts for a cool and trendy purple, symbolizing mystery and the unknown. This choice aligns with the essence of the metaverse's unknown and mysterious nature, expressing Inkeverse as a company that has been exploring an unknown new world for the past 7 years.

Accompanying the upgrade is a new slogan: 'See the Future,' conveying a philosophy of limitless possibilities. Inkeverse will maintain its sense of the unknown, preserve the desire for exploration, and pave the way to a better future. The English version of the new slogan is 'Hello New World,' which literally means 'greeting towards a new world.' However, in Inkeverse's philosophy, a more direct way to greet the new world is to 'make happiness simpler' - this is the new mission under Inkeverse's new slogan.

In the broader space of Inkeverse, both the company and the users have greater room for imagination.

For Inkeverse's social users, the concept of Inkeverse is broader and more diverse. Just like there are many planets in the universe with vastly different climates and environments, in Inkeverse, this translates to different user cohorts, various tags, and distinct preferences, all coexisting independently within the metaverse.

This concept also runs through Inkeverse's existing products. 'Super Like,' as one of the group's marriage and dating social products, aims to create a diverse scenario where online socializing and offline interactions go hand in hand. The blind date social app 'Dui Yuan' arranges blind dates through precise system matching, allowing each user to be a participant in finding their ideal partner. The stranger social product 'Ji Mu' has always embraced a diverse attitude, expanding the social circle of young people based on common interests, not only through swipe matching but also actively building a trendy community.

Star social product: Ji Mu

Returning to the essence of the metaverse itself, as an emerging industry combining virtuality and reality, it has broad market prospects. According to PWC data, the metaverse market is expected to reach $467.4 billion in 2025. Inkeverse will also actively layout the metaverse industry in the future, integrating products between virtuality and reality.

With the upgrade of the Inke brand, many changes have been made. The company's layout and vision still need to be realized through technological means, but Huang Qin stated that the company established its mission from the first day of its founding. Their pursuit of the future is not just about technology, but more about meeting user needs based on technology, enriching user experience, and creating a better future world.

Heading towards happiness, running towards the metaverse.

At the press conference, Feng Yousheng introduced the first new friend from Inkeverse - the virtual character 'Yingying'. She completed the brand spokesperson signing ceremony on the spot and also demonstrated her singing and dancing talents.

Press Conference Venue: Virtual character 'Yingying'

The appearance of virtual characters breaks the physical space limitations, providing users with more immersive, participatory, and interactive experiences. Perhaps, Yingying will become a guide for users in the real world and the virtual world of Inkeverse.

Setting off towards happiness with users has been Inkeverse's unchanged principle over the past seven years. On the seventh anniversary, apart from bringing new friends connecting the virtual and real worlds to users, Inkeverse has also upgraded or launched a series of fun and interesting new products.

Inkeverse has released its first metaverse entertainment social product - Yuan Yuan World. In Yuan Yuan World, users can have completely different social experiences, they can make friends in the square, or engage in private social interactions in their rooms. This planet respects everyone's choices.

When designing products, Inkeverse also pursues the ultimate romance, bringing a 'dog food product' Couple Planet to the metaverse.

The name of the Couple Planet comes from two small asteroids in the real universe. Astronomers have observed that these two small planets are similar in size and orbit each other every 20 to 24 hours. This situation is very rare, perhaps not seen in a similar form throughout the entire universe. These two asteroids were named 2017YE5, also known as the 'Couple Planet.'

Coo Houchuan conducted a 'Couple Planet' product interpretation.

Inkeverse injects the romance from the universe into their products, hoping that in the vast sea of people, everyone can find their soulmate. When logging into Couple Planet, you need to enter the system-generated exclusive pairing code. After a successful match, you can have a shared metaverse private space for couples. Here, users can record every bit of their love, even post-marriage, creating romantic memories unique to both in the metaverse in the future.

In reality, Inkeverse has always been striving to provide users with immersive social experiences. Since the outbreak of the pandemic, the essential need for social interaction has been obstructed, with offline entertainment venues like KTV repeatedly closing. Inkeverse wants to help users enjoy KTV singing at home, so they launched the immersive KTV product 'Panoramic Karaoke.'

Karaoke World Scene

In Inkeverse's Karaoke World, users can freely create virtual avatars, step into a cool 3D space to showcase their singing skills, interact with companions, and become the life of the party onstage. Panoramic Karaoke places a strong emphasis on immersive experiences and with technological advancements, it will have broad application possibilities. In the future, users may sing 'Bencao Gangmu' alongside Liu Guanhong in an immersive KTV setting.

Behind the new products released by Inkeverse, they all aim to provide users with an experience of 'happiness.'

After seven years of transformation, the new brand is setting off again.

Seven years ago, Inke Live officially launched its application platform, opening a new chapter in the domestic interactive entertainment field. In just three years, Inke Live became the second largest player in the entertainment live broadcast market with a user base of 18.31 million, and successfully listed on the Hong Kong Stock Exchange under the title of 'the first live broadcast stock in Hong Kong'.

Feng Yousheng said at the press conference: 'Choosing live broadcasting at that time was because we believed that mobile live broadcasting is the most potential and influential new technology in the mobile internet era. We hope to use mobile live broadcasting to create a better new world.'

Inke Live rings the bell for its IPO after three years.

Over the years, Inke Live has been practicing Feng Yousheng's ideal when he founded the company: to create a better new world. From Inke Live to the inkeverse, this company has been moving forward, with each step building on the solid foundation laid before.

The movie 'Ready Player One' is considered as one of the entertainment scenes in the metaverse.

The explosion of the metaverse concept is in line with the development plan of the inkeverse. The metaverse will most likely become a new trend in future social and entertainment, and the inkeverse will use new technologies such as XR, AI, to migrate and integrate its previous live broadcasting, dating, and social businesses into the metaverse, creating a brand new universe that is more perfect and surprising for users.

The new trend triggered by the metaverse will bring about a huge transformation in the cultural entertainment industry, with a wide range of application prospects in entertainment scenes. Inkeverse, which has taken the lead in layout, has already begun to explore these steps and may become a representative company in the future, leading the industry as a pioneer.

The seventh anniversary is a moment worth celebrating. Prior to this, Inke has already become a dominant player in the mobile internet space, in the future, Inkeverse will fully march into the metaverse and move towards a broader world.

By / Chen Yan

Edited by / Dafeng

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